FLOWER SHOP IN MAKATI WITH AFFORDABLE FLOWER DELIVERY SERVICE TO MANILA, PHILIPPINES

What the numbers say about flower delivery in 2026

Flowers are still bought in person at wet markets and neighborhood stalls across the Philippines, but a growing share of that spending has moved online, following the same path as retail generally. The Philippine e-commerce market hit US$24,766 million in revenue in 2025 and is growing at 15-20% year over year, a pace expected to hold through 2026, according to ECDB. That is not a flower-specific figure. No independent research firm publishes a dedicated Philippine flower delivery market size, so this list treats e-commerce and logistics data as the closest verifiable proxy, alongside global floriculture figures and occasion-based spending data from markets where flower sales are tracked directly. Each stat below is sourced and linked so readers can check it themselves.

How big is the flower business, globally

Estimates vary by publisher, which is normal for market research, but the direction is consistent. Global Market Insights values the worldwide floriculture market at USD 73.1 billion in 2025, rising to USD 76.4 billion in 2026. Fortune Business Insights puts the same market higher, at USD 77.31 billion in 2025 growing to USD 81.76 billion in 2026. Neither number is wrong so much as differently scoped. Different firms count different things (cut flowers only versus flowers plus potted plants and nursery stock, for instance), so the gap between the two is a reminder to treat any single figure as an estimate, not gospel.

The delivery side of the business, specifically services that get flowers to a recipient’s door, is smaller but growing faster. Grand View Research sizes the global flower delivery service market at USD 7.60 billion in 2024, projected to reach USD 11.27 billion by 2030. That works out to roughly 7% annual growth, shorthand for how fast a market compounds each year, which is a meaningfully quicker pace than floriculture overall.

One more figure worth flagging: Digital Commerce 360 found that online sales made up 35.0% of combined in-store and online sales in the flowers and gifts category in 2023. That is a US-focused figure, not a global one, but it gives a sense of how far online has already eaten into a category once dominated by walk-in shops.

How ordering flowers online became normal

There is no single global survey that pins down the exact share of flower orders placed online in 2025. What’s available comes from a mix of preference surveys, market reports, and traffic data, and it points the same direction.

One industry aggregation from Hana Florist POS puts online flower order growth at roughly a 15% compound annual growth rate between 2019 and 2024, and finds that around 51% of online floral transactions now start on a phone. That second figure matters more than it might seem. It means the florist’s website or app has to work on a small screen first, not as an afterthought, because that’s where half the buying decisions begin.

None of this is flower-specific market sizing in the way a floriculture report is. It’s behavioral data, closer to a habit study than a market forecast. But the habit is the point: people increasingly reach for their phones to send flowers the same way they’d order food or book a ride, rather than calling a shop or walking in.

Broader e-commerce data backs the direction, if not the specifics. Reports from eMarketer, Statista, and NielsenIQ all describe continued strong e-commerce growth across the Asia-Pacific region through 2025, and that regional momentum is the backdrop against which local flower buying habits are shifting, a connection the next section looks at more closely.

No direct flower-market number for the Philippines, so here’s what stands in for it

No research firm publishes a Philippines-specific or Asia-wide flower delivery market figure. That gap is worth stating outright rather than papering over. What exists instead is a set of adjacent numbers, e-commerce size, internet adoption, and courier growth, that describe the environment flower delivery operates in without measuring it directly.

On internet and social use, the Philippines had about 98.0 million internet users at the end of 2025, 83.8% of the population, according to DataReportal’s Digital 2026: The Philippines report. Of that user base, 97.7% used at least one social media platform as of October 2025, and social media identities totaled 95.8 million. That is not a flower statistic. It is a baseline showing how much of the buying public is already online and reachable through the channels florists use to sell, like Facebook and Instagram.

On e-commerce, Mordor Intelligence sizes the Philippines market at $17.65 billion in 2025, projected to reach $20.05 billion in 2026. Research and Markets, using a longer window, projects the market growing to $33.65 billion by 2030. The gap between those two projections shows how much these estimates depend on methodology and definitions, so treat the direction (up) as the reliable part, not the exact endpoint.

Logistics data follows the same pattern. Multiple market reports, including ones from Mordor Intelligence, IMARC Group, and Expert Market Research, describe continued expansion in the Philippines’ freight and courier sector, tied directly to e-commerce growth. One report cited by Research and Markets via GlobeNewswire puts courier, express, and parcel market growth at a 6.81% compound annual rate from 2026 to 2031.

None of this proves flowers specifically are being ordered more online in the Philippines. It shows the surrounding infrastructure, more people online, more parcels moving, more digital transactions, is exactly what a florist depends on to take orders and get them delivered on time.

How Valentine’s Day and Mother’s Day spike flower demand

Flower buying does not spread evenly through the year. It clusters hard around specific dates, and the numbers show how hard.

In the U.S., the National Retail Federation’s 2025 survey found consumers planned to spend $2.9 billion on Valentine’s Day flowers alone, with Mother’s Day flower spending projected at $3.2 billion as part of $34.1 billion in total Mother’s Day spending that year.

The Philippines has its own data point, and it’s a striking one. A Visa card-spend analysis comparing Valentine’s week to a control period found Filipinos spent 955% more than average on flowers that week, with an average purchase around PHP 2,700. In the same regional dataset, Sri Lanka (334%) and Thailand (190%) showed similar but smaller spikes, suggesting this pattern isn’t unique to the Philippines but is especially pronounced there.

For Mother’s Day specifically, GrabAds surveyed nearly 2,000 consumers across Singapore, Malaysia, and the Philippines and found 67% planned to buy gifts, with 78% intending to purchase through apps like Grab. Order values on GrabFood rose about 30% and GrabMart about 10% above normal days.

There’s no single Philippines-specific flower sales figure tied to these occasions, but the card-spend and app-order data point the same direction: demand spikes hard, and a growing share of it moves through digital channels.

Why fast delivery is no longer optional

Once a spike in demand hits, whether it’s Valentine’s week or a Tuesday birthday order, the next question for any buyer is simple: will it get there on time? A 2024 DHL eCommerce report found that more than two in three online shoppers across Asia-Pacific consider next-day delivery essential, with the figure hitting 74% in Thailand and 72% in India. That’s a general e-commerce finding, not a flower-specific one, but it shapes what buyers expect when they order anything perishable and time-sensitive, flowers included.

The Philippines courier, express, and parcel market backs this up as a growth story: it’s forecast to expand from USD 1.33 billion in 2025 to USD 1.98 billion by 2031, growing at 6.81% annually, according to a Research and Markets report. Locally, HKTDC Research found more than 70% of Philippine online shoppers expect delivery within three days, while only about 6% expect same-day service, a gap that shows real demand for faster options but also patience for the norm.

Courier performance data gives a sense of what “reliable” looks like in practice. In Metro Manila, next-day delivery success rates run from 85% (Flash Express) to 89% (Ninja Van), per a Cloud Ecommerce comparison. During December 2025 peak season, on-time rates for major couriers ranged from 72% to 81%, a reminder that even strong performers slip during high-volume periods.

What these numbers mean for your next order

Put these trends together and the picture is simple. Filipino shoppers are moving fast toward online buying, courier networks are scaling to keep up, and flower purchases spike hard around specific dates rather than trickling in evenly. That means the choice of who delivers your flowers matters more than it used to, since timing and reliability carry real weight during peak periods like Valentine’s week.

Raphael’s Gifts has operated from Makati City, with a presence on Kalayaan Avenue and at Glorietta 3, and stays reachable through its blog and social channels including Instagram and YouTube. None of that makes any single florist immune to the delivery pressures these stats describe. It does mean a local base and an active presence are worth checking when you’re deciding who gets your order on a day when timing counts.